Emmanuel McGhee got his start at Alabama State University where he majored in Recording Industry Business. Having a background in the music industry allowed him to be able to work with a vast genre of talent and abled him to gain the skills in marketing for brands. While at Alabama State University he curated events for the Recording Industry Program. In 2016 he partnered with Najah Gordon and Malik Wahid to create Variety Pack Entertainment. The goal was to create a home where creatives, whether business minded or artistically inclined, would have a home where they would have resources to be able to see their visions come to fruition. Living by the statement “When it comes to your art, you need variety” he has been able to bring aboard a wide range of talent to brand from the fitness industry to the medical industry. Emmanuel has worked with In-D Studios and has partnered in the creation of the Official Atlanta “Black Business Mixer” Sponsored by Deep Eddy Vodka. He currently works for Ether Management where he serves as a artist manager.